Professional Golf Management

Program Outcomes
Upon completion of the certificate in Professional Golf Management, graduates will be able to:

• Identify fundamental business support activities, theoretical and practical, related to golf management;
• Recognize ethical issues as they apply to cross-functional management activities in the golf industry;
• Identify current and emerging trends in the golf industry in marketing, branding, finance, issues of sustainability, and the evolving customer base;
• Recognize the importance of diversity and multiculturalism in the global golf industry;
• Demonstrate undergraduate-level written communication skills;
• Demonstrate oral communications and presentation skills;
• Apply analytical and critical thinking skills in understanding the complex network of challenges and opportunities associated with the burgeoning recreational golfing market; and
• Prepare students for preparation in apprentice golf professional positions.

Certificate in Professional Golf Management
(8 courses, 36 quarter units of undergraduate credit)

PGM 100 - History of Golf (Foundations of Golf Management 1)
PGM 101 - Philosophy of Coaching (Instruction and Player Development)
PGM 102 - Facility Operations
PGM 103 - Accounting and Business Practices in the Golf Industry
PGM 104 - Tournament Operations and Rules of the Game
PGM 216 - Mental Preparation and Short Game
PGM 213 - Merchandising and Inventory Management
PGM 214 - Supervising and Delegating